🖥️UX Research

Telemission revolutionizes UX research by providing a direct window into how users interact with your product or service. By leveraging both Moderated and Unmoderated modes, researchers gain a comprehensive understanding of user behavior, pain points, and preferences.

Moderated Telemission: Guided User Testing and Feedback

1. User Selects Moderated Mode: The UX researcher chooses Moderated Telemission to observe and interact with users in real-time as they engage with the product or service.

2. Crafting Tasks and Scenarios:

   • Specific Tasks: The researcher designs tasks that simulate real-world user scenarios. These tasks can focus on specific features, user flows, or overall usability.

   • Open Exploration (Optional): Researchers may also allow for open-ended exploration to observe how users naturally navigate and discover features.

3. Observing User Behavior:

   • Live Stream: The researcher observes the user's screen and actions in real-time as they complete the assigned tasks.

   • Verbal Feedback: The user is encouraged to "think aloud," verbalizing their thoughts, feelings, and impressions as they interact with the product.

   • Non-Verbal Cues: The researcher can also observe the user's facial expressions, body language, and other non-verbal cues to gain deeper insights.

4. Active Probing:

   • Questions: The researcher asks clarifying questions to understand the user's motivations, decisions, and any challenges they encounter.

   • Follow-Up Tasks: Based on initial observations, the researcher may introduce follow-up tasks or scenarios to explore specific areas in more detail.

5. Data Collection:

   • Session Recordings: The entire session is recorded, capturing both the user's actions and verbal feedback for later analysis.

   • Researcher Notes: The researcher takes detailed notes during the session to document key observations and insights.

Unmoderated Telemission: In-Depth User Insights and Analysis

1. User Selects Unmoderated Mode: The researcher opts for Unmoderated Telemission to collect detailed feedback and insights after the user completes the assigned tasks.

2. Comprehensive Instructions:

   • Clear Objectives: The researcher provides detailed instructions, outlining specific tasks or scenarios for the user to complete.

   • Reporting Guidelines: The researcher may include questions or prompts to guide the user's feedback and encourage them to share their overall impressions.

3. Independent User Testing: The user engages with the product or service independently, following the provided instructions.

4. Data Collection and Analysis:

   • Detailed Feedback Report: The user submits a comprehensive report detailing their experience, including:

     • Task Completion: Successes, challenges, and any workarounds they employed.

     • Thoughts and Feelings: Their emotional reactions and overall impressions of the product.

     • Suggestions and Recommendations: Specific feedback on how the product could be improved.

   • Optional Video Recording: The user may be asked to record their screen and audio to provide additional context for their feedback.

Key Advantages of Telemission for UX Research

• Remote Access to Users: Conduct research with users from diverse locations and demographics, eliminating geographical barriers.

• Real-Time and In-Depth Insights: Gather both real-time feedback and detailed post-session analysis to uncover a wide range of user perspectives.

• Natural User Environment: Observe users interacting with the product in their own environment, providing a more realistic view of their behavior.

• Cost-Effective and Efficient: Telemission reduces the costs associated with traditional in-person user testing.

Telemission empowers UX researchers to conduct comprehensive and impactful studies, ultimately leading to the creation of more user-centric and successful products and services.