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Telemission revolutionizes UX research by providing a direct window into how users interact with your product or service. By leveraging both Moderated and Unmoderated modes, researchers gain a comprehensive understanding of user behavior, pain points, and preferences.
Moderated Telemission: Guided User Testing and Feedback
User Selects Moderated Mode: The UX researcher chooses Moderated Telemission to observe and interact with users in real-time as they engage with the product or service.
Crafting Tasks and Scenarios:
Specific Tasks: The researcher designs tasks that simulate real-world user scenarios. These tasks can focus on specific features, user flows, or overall usability.
Open Exploration (Optional): Researchers may also allow for open-ended exploration to observe how users naturally navigate and discover features.
Observing User Behavior:
Live Stream: The researcher observes the user's screen and actions in real-time as they complete the assigned tasks.
Verbal Feedback: The user is encouraged to "think aloud," verbalizing their thoughts, feelings, and impressions as they interact with the product.
Non-Verbal Cues: The researcher can also observe the user's facial expressions, body language, and other non-verbal cues to gain deeper insights.
Active Probing:
Questions: The researcher asks clarifying questions to understand the user's motivations, decisions, and any challenges they encounter.
Follow-Up Tasks: Based on initial observations, the researcher may introduce follow-up tasks or scenarios to explore specific areas in more detail.
Data Collection:
Session Recordings: The entire session is recorded, capturing both the user's actions and verbal feedback for later analysis.
Researcher Notes: The researcher takes detailed notes during the session to document key observations and insights.
Unmoderated Telemission: In-Depth User Insights and Analysis
User Selects Unmoderated Mode: The researcher opts for Unmoderated Telemission to collect detailed feedback and insights after the user completes the assigned tasks.
Comprehensive Instructions:
Clear Objectives: The researcher provides detailed instructions, outlining specific tasks or scenarios for the user to complete.
Reporting Guidelines: The researcher may include questions or prompts to guide the user's feedback and encourage them to share their overall impressions.
Independent User Testing: The user engages with the product or service independently, following the provided instructions.
Data Collection and Analysis:
Detailed Feedback Report: The user submits a comprehensive report detailing their experience, including:
Task Completion: Successes, challenges, and any workarounds they employed.
Thoughts and Feelings: Their emotional reactions and overall impressions of the product.
Suggestions and Recommendations: Specific feedback on how the product could be improved.
Optional Video Recording: The user may be asked to record their screen and audio to provide additional context for their feedback.
Key Advantages of Telemission for UX Research
Remote Access to Users: Conduct research with users from diverse locations and demographics, eliminating geographical barriers.
Real-Time and In-Depth Insights: Gather both real-time feedback and detailed post-session analysis to uncover a wide range of user perspectives.
Natural User Environment: Observe users interacting with the product in their own environment, providing a more realistic view of their behavior.
Cost-Effective and Efficient: Telemission reduces the costs associated with traditional in-person user testing.
Telemission empowers UX researchers to conduct comprehensive and impactful studies, ultimately leading to the creation of more user-centric and successful products and services.
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